Service structure update
Lead capture and routing now live under Operations.
FABA's current structure places lead capture, routing, CRM, response, follow-up, automation, and appointment booking together under the Operations pillar.
Why this changed
One operating path instead of separate pieces.
A lead source is only one part of the system.
Once an inquiry arrives, it needs to be captured, assigned, contacted, followed up with, and moved toward a booked next step. That entire operating layer is now grouped under Operations.
Paid advertising is a separate service called Ad Engine and has its own page.